My Daily Travel Partner Toolkit for Schools

Aug 7, 2018

My Daily Travel Partner Toolkit for Schools

Thank you for helping us spread the word about the My Daily Travel survey. The results of this survey will help the Chicago Metropolitan Agency for Planning learn how and why people get around on a typical day in the Chicagoland area.

Please note that CMAP is contacting every school district in the nine-county survey area through the district's central office. If the district administration approves, they will send out a customized link to invite families to join the survey. The use of that custom link will mark each survey as "belonging" to that district so that incentives for completed surveys can be tallied accordingly. If you want your participation to help your school district, you must use the custom URL provided by your district. If your district is interested and has not yet received notice of the survey, please call the survey hotline, 1-855-981-7286.

In this toolkit, CMAP has provided sample email, newsletter, and social media content Chicago-area organizations can use to help promote the survey. Note: When directing people to the survey, please copy and paste the URL provided to your school district, enabling surveys to be "marked" as benefitting your district.  

Sample email

Dear <FIRSTNAME>,

Here at <ORG>, we work every day to make sure our kids get to school safely and on time so we know how important a reliable, safe, and efficient transportation system is for our families. That’s why we are excited about the chance to help the Chicago Metropolitan Agency for Planning (CMAP) understand how Chicago-area residents get from place to place – whether by car, bus, train, bike, or on foot. CMAP will gain a greater understanding of how to make the best use of limited resources for future transportation investments. As a bonus, we will be able to raise money for crucial programming in our schools.

Between August 2018 and May 2019, households throughout the region can take part in the My Daily Travel survey. The survey will ask entire households from our communities about the trips they make for work, school, shopping, errands, and socializing with family and friends. CMAP recognizes that people value their time, so they are offering $50 to each household who participates and completes the survey. They will also donate $10 per household to our district to supplement the programming at our schools.

It is the goal of the survey to collect this detailed information from 12,000 households. CMAP will use this data to update the tools used to plan the region's long-term transportation investments.

We hope you will make your voice heard and share your experiences in this important survey. To join the survey, go to: [[PASTE YOUR LINK HERE]].

Sincerely,

Sample newsletter content

Regional travel survey
Here at <ORG>, we work every day to make sure our kids get to school safely and on time so we know how important a reliable, safe, and efficient transportation system is for our families. That’s why we are excited about the chance to help the Chicago Metropolitan Agency for Planning (CMAP) understand how Chicago-area residents get from place to place – whether by car, bus, train, bike, or on foot. CMAP will gain a greater understanding of how to make the best use of limited resources for future transportation investments. As a bonus, we will be able to raise money for crucial programming in our schools.

The My Daily Travel survey will run between August 2018 and May 2019. You will earn $50 if you complete this important survey about your daily travel. Your effort will also earn $10 for our district to use to enhance the programming at our schools. We hope you will make your voice heard and share your experiences through the My Daily Travel survey. To join the survey, go to: [[PASTE YOUR LINK HERE]].

Social media content

1. Earn $50 by telling CMAP what a day of travel looks like for you and your family! Go to [[PASTE LINK HERE]]. @ONTO2050
2. What road, train, or bus improvements would make your life easier? Earn $50 by completing this survey about your daily transportation needs: [[PASTE YOUR LINK HERE]].

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